When I started at Known, my first project as lead designer was to give the current branding a new look. That included the creation of a new mark, promotional materials, signage and a new site. We decided we wanted something classy with a slight geometric feel to it, so I designed this type treatment and minimalistic collateral. The minimalist, geometric look carries through to the new site in hopes of attracting higher end clients that appreciate the idea that “less is more.”




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