Virginia League of Conservation Voters serves as the political voice of the state’s conservation community. They keep major bills that could negatively impact our environment from getting recognized and passed. When they came to us looking for a new website, they wanted to persuade Virginians to take action against negative bills by sending in letters or emails to state officials. Knowing this, we based our strategy around creating a homepage flow that informs the reader about the issues and what they can do to help. After the redesign was launched, they’ve seen a 50% increase in readers getting involved.